Profile

I'm an Art Director with nearly twenty years in design across corporate branding, exhibitions, editorial, and motion. I currently lead and train a team of five at Ammann Group, where I'm responsible for the visual direction of a global industrial brand operating in over 100 countries. My work bridges digital systems, printed matter, and physical environments — from HMI interfaces to trade-show architecture, from books to brand guidelines.

Person wearing a blue puffer jacket and red backpack standing in front of a light blue building on a city street.

I grew up in Brazil, trained in São Paulo, lived in London for one year before moving to Switzerland in 2021, and now I design for a 150-year-old industrial company in a town of 16,000.

Process

A dreamy purple, pink, and orange gradient.

Digital Interfaces

Design systems, Motion Graphics for products and plataforms

HMI · Design systems · Motion graphics · Web

A dreamy purple, pink, and orange gradient.

Digital Interfaces

Design systems, Motion Graphics for products and plataforms

HMI · Design systems · Motion graphics · Web

A dreamy light blue and yellow gradient.

Print

Editorial, Books, and Identity Systems built to last

Editorial design · Brand systems · Books · Brochures

A dreamy light blue and yellow gradient.

Print

Editorial, Books, and Identity Systems built to last

Editorial design · Brand systems · Books · Brochures

A dreamy light blue and lilac gradient.

Physical

Exhibitions, Environments, and Interiors where a brand is not just seen, is felt

Trade-show design · Environmental graphics · Interior design · Wayfinding

A dreamy light blue and lilac gradient.

Physical

Exhibitions, Environments, and Interiors where a brand is not just seen, is felt

Trade-show design · Environmental graphics · Interior design · Wayfinding

Milestones

95+

Countries reached through campaigns, events and trade shows

95+

Countries reached through campaigns, events and trade shows

95+

Countries reached through campaigns, events and trade shows

15

Years of experience in Graphic/Digital/Web Design and Art Direction

15

Years of experience in Graphic/Digital/Web Design and Art Direction

15

Years of experience in Graphic/Digital/Web Design and Art Direction

10+

Designers and external partners led across projects and teams

10+

Designers and external partners led across projects and teams

10+

Designers and external partners led across projects and teams

0+

Designers I currently lead at Ammann Group

0+

Designers I currently lead at Ammann Group

0+

Designers I currently lead at Ammann Group

Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.

Testimonial

"Working with Carol is motivating. Her inventive perspective, meticulousness, and technical mastery consistently enhance our projects. She transforms concepts into compelling visuals, resolving potential complications in our client-facing materials."

Marzio Ferrini, Head of Product Marketing Division Plants

"Working with Carol is motivating. Her inventive perspective, meticulousness, and technical mastery consistently enhance our projects. She transforms concepts into compelling visuals, resolving potential complications in our client-facing materials."

Marzio Ferrini, Head of Product Marketing Division Plants

"Working with Carol is motivating. Her inventive perspective, meticulousness, and technical mastery consistently enhance our projects. She transforms concepts into compelling visuals, resolving potential complications in our client-facing materials."

Marzio Ferrini, Head of Product Marketing Division Plants

Create a free website with Framer, the website builder loved by startups, designers and agencies.