Carol Pedro

Carol Pedro

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Carol Pedro

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Stack of black-and-white Deadpan shipping boxes: a large white box on top with a distressed black smiley face logo (X eyes, tongue out), and beneath it several black boxes printed with small white icon patterns and “Deadpan” branding on the sides, all against a pitch-black background.

Details

HMI systems

Deadpan Supply is a concept-led streetwear label that blends sarcasm with stark simplicity. I created a minimal packaging system built around a flatline expression and bold black-and-white detailing, designed to stand out by doing very little. Clean, dry, and quietly confident.

Services

HMI

UX/UI

Year

2026

Client

Ammann Group

Deadpan wordmark on black: bold white “Deadpan” in italic sans-serif, preceded by a distressed white smiley face logo (crossed-out eyes, tongue sticking out) on a solid black field.
White distressed smiley face logo (X eyes, tongue out) centred on a solid black background, showing rough, hand-painted edges.
Bold white “Deadpan” italic wordmark centred on black, with no other graphics or background detail.
Black metallic foil pouch photographed from above, printed with a glossy white distressed smiley face logo (X eyes, tongue out) in the centre, faintly showing small white icon patterns beneath.

Testimonial

"Elliot nailed the tone straight away. No fluff, no overthinking, just a brand that feels sharp, intentional, and unmistakably us."

Max, Founder of Deadpan Supply

Tiled pattern of small white Deadpan icons—including toilets, rainbows, skulls, plungers and spray bottles—scattered across a solid black background.
Black bucket hat floating against black, embroidered at the front with the distressed white Deadpan smiley face logo (X eyes, tongue out).
Black drawstring fabric bag set against pitch-black, printed centrally with the distressed white Deadpan smiley face logo (X eyes, tongue out).

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