Bauma Munich 2025

Bauma is the world's largest construction trade fair — and Ammann's presence had to match the scale. I led the full visual execution of the brand experience on site: from wayfinding systems and machine specification boards to large-format print across the exterior tent wrap, interior graphic walls, totems, and display boards. I was on the ground during installation, overseeing the execution and ensuring every element landed exactly as designed. Every touchpoint was designed to guide, inform, and impress across a complex, high-traffic environment. Beyond the fair itself, I extended the campaign into the digital space with branded social media intros and outros for post-event use, and a custom email signature rolled out across the entire Ammann organisation to carry the Bauma moment into every inbox.